Real strategists. Real results. No BS.
HiHat is a modern digital marketing agency with locations in Greensboro and Raleigh, North Carolina. We specialize in strategic SEO, data-driven advertising, and custom AI solutions for companies that are done guessing and ready to grow.
Who We Are
We’re a small, senior team based in North Carolina, working with clients across the United States. Our team brings over 25 years of combined experience in digital marketing and AI, having built campaigns for Fortune 100 companies and major national brands. We’ve intentionally kept HiHat small to stay hands-on and deeply involved in every engagement.
No account managers. No junior teams executing your strategy. When you work with HiHat, you work with the people who actually know what they’re doing.
We’re AI-forward because we have to be.
AI is fundamentally changing how people search, consume content, and interact with brands. It’s reshaping design workflows, content creation, and development practices. We don’t see this as a threat. We see it as an opportunity for companies that adapt early.
HiHat is built from the ground up to operate in this new landscape. We use AI tools to work faster and smarter, but we’re clear-eyed about what AI can and can’t do. It’s exceptional at execution and scale. It’s terrible at strategy and judgment. That’s why human expertise matters more than ever, not less.
Our approach: leverage AI for speed and efficiency, but never let it replace the strategic thinking that actually drives results. We’re not interested in being an “AI agency.” We’re interested in being the best digital marketing agency, period. That means using every tool available to deliver better outcomes for our clients.
How We’re Different
We start with data, not assumptions. Most agencies pitch big ideas with no evidence behind them. We dig into your analytics first. What’s working? What’s bleeding money? Where are the real opportunities? Every strategy we build is based on what the data actually shows.
We focus on metrics that matter. Rankings are nice. Traffic is nice. But revenue is what matters. We optimize for conversions, customer acquisition cost, and ROI. Not vanity metrics that look good in reports but don’t move your business forward.
We use modern tools without the marketing speak. Yes, we use AI tools. They help us work faster and execute at scale. But our value isn’t in the tools we use. It’s in knowing what to build, why to build it, and how to measure if it’s working. Strategy requires human judgment. Execution benefits from automation. We excel at both.
We don’t do templates. Every business is different. Every market is different. We don’t copy-paste strategies from other clients. We build custom SEO campaigns, ad strategies, and solutions designed specifically for your business, your audience, and your goals.
Who We Work With
We work with companies across the United States that need strategic digital marketing, not just execution. Our clients typically fall into a few categories:
Companies whose current agency isn’t delivering results. Teams that have tried DIY marketing and hit a ceiling. Businesses ready to scale but need expert guidance. Organizations navigating increased competition in search and paid channels.
Our ideal clients value expertise, transparency, and measurable outcomes. They’re willing to invest in what works, even if it takes longer than quick fixes. They want a partner who tells them the truth, not what they want to hear.
How We Work
Quarter-based engagements focused on clear outcomes.
We work in three-month cycles with defined goals and measurable KPIs. This gives us enough time to execute, test, and optimize while maintaining focus on what actually moves the needle.
Every engagement starts with discovery: deep analysis of your current performance, competitive landscape, and growth opportunities. Then we build and execute strategies designed around your specific metrics. Monthly check-ins keep us aligned. Quarterly reviews assess performance and plan the next phase.
You’re not hiring a vendor. You’re gaining strategic partners who are invested in your growth.
What Clients Get
Organizations that work with HiHat typically see improved search visibility, more efficient ad spend, better conversion rates, and clearer insight into what’s actually driving revenue.
More importantly, they gain clarity. You’ll understand what’s working, what isn’t, and why. No black boxes. No gatekeeping. Just transparent, data-driven marketing that delivers measurable results.
Ready to Stop Guessing?
If you’re tired of agencies that overpromise and underdeliver, let’s talk.