Home Services Marketing
That Fills Your Calendar.
Digital marketing for contractors, roofers, and service businesses. More qualified leads. Less downtime between jobs.
Specialized Approach
Why Hihat for Home Services
Home Services Industry Expertise
We understand seasonal demand cycles, emergency service needs, and the trust-building required before homeowners call. From roofing to HVAC to plumbing, we know what drives service calls and project bookings.
- Local SEO & Google Maps Optimization
- Service Area Targeting & Geo-Fencing
- Emergency Service Keyword Strategy
Own Your Service Area
We focus on dominating local search in your service territory. Google Maps optimization, local SEO, and geo-targeted ads that reach homeowners in your coverage area when they need help.
- Google & Meta Ads for Contractors (LSAs & Search Ads)
- Seasonal Campaign Management
- AI-Powered Lead Qualification Chatbots
Qualified Leads, Not Tire-Kickers
We target homeowners actively searching for services right now, not people just browsing. Emergency repair searches, project planning searches, and high-intent keywords that bring real jobs.
- Review Generation & Management Systems
- Call Tracking & Lead Attribution
- Project ROI Analytics & Dashboards
FAQ
How is home services marketing different from other industries?
Home services marketing requires understanding seasonal demand patterns, emergency vs. planned service needs, local service area targeting, and the trust barrier homeowners face before inviting contractors into their homes. We create campaigns that account for weather-driven demand spikes, build reputation through reviews, and target specific neighborhoods within your service area. Our strategies work for both emergency services like plumbing repairs and planned projects like roof replacements.
What types of home service businesses do you work with?
We work with roofing contractors, HVAC companies, plumbers, electricians, general contractors, home remodeling companies, landscaping businesses, pest control services, garage door companies, and other residential service providers. Each trade has different search patterns and customer needs, so we customize strategies based on your specific services and market.
How do you generate qualified leads for contractors?
We focus on local SEO to rank for service plus near me searches, optimize your Google Business Profile for Maps visibility, run geo-targeted Google Ads including Local Service Ads, build and manage your online reputation through reviews, and create service-specific landing pages. We track which channels bring actual service calls and jobs, not just form fills, and optimize based on lead quality and conversion rates.
Can you help with seasonal businesses like roofing or landscaping?
Yes. We understand seasonal demand cycles and adjust campaigns accordingly. During peak season, we maximize visibility and capture high-intent searches. During slow season, we shift budget to reputation building, content marketing, and planning for the next busy period. We also help diversify service offerings to smooth out seasonal fluctuations when possible.
Start your year with Hihat
Ready to modernize your marketing? Let's talk.