Thinking on the edge of the AI era. Deep dives into strategy, search, and storytelling.
Mailchimp's new ChatGPT app promises AI-powered campaign planning. Here's what it actually does, where it falls short, and what it signals about marketing's AI layer.
Read Article
Nearly a quarter of Super Bowl LX ads featured AI. Here's what the 2026 AI Bowl tells us about where advertising production is actually heading.
Read Article
Upscrolled became the most downloaded app in the Apple App Store on January 29, 2026, climbing from relative obscurity to the top spot in less than a week. For marketing teams, this raises an urgent question: does this warrant immediate attention, or is this another flash-in-the-pan social platform that will fade before you finish setting up your profile?
Read Article
Moltbook is a social network where AI agents post, comment, and interact while humans can only observe. Here's what's happening and why it matters.
Read Article
AI brings powerful assistive tools, but web accessibility remains essential. Learn why WCAG standards and AI work together, not in opposition.
Read Article
This week, Google announced the Universal Commerce Protocol (UCP), and if you sell anything online, this is for you. Let me break down what it actually means and how you'll use it.
Read Article
Rankings no longer show the full picture. Learn how to measure search visibility using impressions, coverage, and alignment instead.
Read Article
Keywords still matter, but AI search prioritizes entities and meaning. Learn what actually drives visibility in modern, AI-driven search.
Read Article
AI models cite content that is clear, authoritative, and structurally reliable. Learn what makes content “citable” in AI-driven search.
Read Article
Quarterly marketing plans create focus, learning, and adaptability in the AI era by aligning strategy, execution, and measurement.
Read Article